Category: Business

Business Expansion Beyond Borders: 9 Indicators Your Brand is Ready

What you’ll get from this article Key indicators that show whether your brand will do well abroad Considerations when choosing to expand globally A starting point for your business growth To Expand, or Not to Expand? Granted, expanding your business to new markets you know little to nothing about is a scary thought. But trust …

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Unlocking the Potential: How Smart Vending Machines are Set to Revolutionize the Beauty Industry in India

Smart Vending in India’s Beauty Industry? In recent years, the use of smart tech in the beauty and personal care industry has been on the rise. But beauty brands have only scratched the surface of how smart vending machines can add significant value to their business. Smart vending machines, equipped with advanced technologies such as …

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Expanding Your D2C Business Globally: Overcoming Challenges and Seizing Opportunities

Success & Copycat Competitors Paradoxically, as D2C businesses look to stand out from the crowd, they resort to best branding and marketing practices from within their markets. Copycat competitors take over successful tone-of-voices, brand identities, web lay-outs and marketing campaigns. The result: D2C brands adopting similar looks and feels, thereby losing their uniqueness.  Particularly for …

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